![]() ![]() Climate change discourse in the United Kingdom was “confusing, contradictory and chaotic” (7). Written by two public relations and marketing specialists, Warm Words suggested that the battle for public attention was being lost thanks to mixed messages, contradictory scraps of information, and contending expert opinions in the mass media. In 2006, a London-based liberal think tank, the Institute for Public Policy Research, issued a paper arguing that the case for climate change needed to be made more effectively (Ereaut and Segnit 2006). ![]()
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